KIRKUS REVIEW
A serial entrepreneur shares her personal successes and failures in an introspective debut.
Fitzsimmons isn’t negative about startups. After all, she managed to launch six firms herself, five of which are still in business, including her current virtual-reality venture, Custom Reality Services. But two main themes of her book are that being an entrepreneur “is a struggle against reality” and that “failure is synonymous with iteration”—concepts that will test the mettle of even the most optimistic dreamer.